Hood Gone Love It (feat. Kendrick Lamar)
Label: Top Dawg Entertainment
Thank Strange Music head Tech N9ne for helping Jay Rock land heavyweight guests like Rick Ross, Lil Wayne, Will.i.am and Chris Brown. Yet Follow Me Home depends on this gruff-voiced L.A. street rapper that isn't afraid to both celebrate gang life ("I'm Thuggin'") and condemn it ("Just Like Me"). Jay speaks with a cadence reminiscent of The Game, and his best tracks feature his unpredictable Black Hippy crew ("Hood Gone Love It," "Say Wassup"). Follow Me Home has an impressive flow, although the hour-plus running time dilutes its impact.